What is Twitter & Why You NEED to be Using it!
You have no doubt heard of Twitter. But what the heck is Twitter? Twitter is a micro blogging service that enables you to send and receive small text messages, known as “tweets”.
It could be anything from personal messages to business-oriented messages. Some examples:
“Looking for a passionate graphic designer for our Toronto location!”
You can follow other users and other users can follow you. You will receive all tweets from the people you are following and the people who are following you will receive your tweets.
Each message that you can broadcast has a limit of 140 characters. There is a history behind this, but we wont get into that now. You would be surprised how much you can say in 140 characters though.
The content of twitter varies. Some of the most common Twitter messages involve:
- News
- Trending, Pop Culture topics
- Self or Business promotion
- Pointless babble
- Conversational
- Pass-along value
Why Twitter is Useful for Business
Twitter is a communication platform that helps you stay in touch with current and potential customers. It can be used to broadcast company news, deals, blog posts, and events. It also helps with branding to a new tech savvy audience.
From local stores to big brands, and from brick-and-mortar to internet-based or service, people are finding the value from the connections they make in Twitter. It can seem overwhelming at first, and you may not understand the value right away, but you really just need to signup and start using it to really “get it”.
Getting Started
To get started, visit www.twitter.com/signup . Once you are signed up, use you can start using and learning Twitter.
At the start, you will not have any followers. You can build followers by starting to follow other people in the market you are in. You can use the search box on the right hand column of twitter to help search out topics that interests you and/or your business.
Applications for Twitter
You can use your cellphone, or other third party apps to send and receive tweets. One of the most popular applications to manage Twitter is called TweetDeck. It’s free, and you can find it at www.tweetdeck.com
Resources
Here are some resources to help you:
Twitter ROCKSTAR
If your really interested in how you can leverage Twitter for your business online, check out
Twitter ROCKSTAR. You’ll learn everything you need:
- How can Twitter build your business?
- Significantly increase your brand or niche presence.
- Learn what your customers really want.
- Gain an authority presence – crucial to online success.
- Build social leverage that is worth 10x more than any sale.
